Strategic Marketing / Public Relations

Strategic Marketing is a process that allows an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

A strategy consists of a well thought out series of tactics to make a marketing plan more effective.

Since 2002, Jigsaw has developed a track record of producing results for our clients, building our reputation as a full-service advertising agency known for superior account service, high-quality creative work and expertise in media buying, web design and public relations. Our skill in initiating strategies enables your business to maintain the satisfaction of existing clients, as well as reach prospective new clients. With our experience in creative concept development and implementation, we can develop innovative messages that promote and publicize your business.


Food Bank of Central Louisiana

Prior to working with Jigsaw, the Food Bank of Central Louisiana was not doing any advertising. All of our organization's publicity was through the distribution of press releases to the media. Although the local media was very good about helping us promote our agency and programs, we were never able to tell the entire story about the Food Bank.

We hired Jigsaw to produce three 30 second public service announcements, a promotional video, brochures, and a web site. With this mix of promotional materials, we are better equipped to share our mission with potential donors, volunteers and clients in our community.

The staff at Jigsaw worked with us to make sure that our organization's needs were meet. We believe that with the help of Jigsaw, we have been able to share our mission of ending hunger in Central Louisiana with the community.

Linda Hutson
Director of Development/Community Relations