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Strategic Marketing is a process that allows an organization
to concentrate its resources on the greatest opportunities to
increase sales and achieve a sustainable competitive advantage.
A strategy consists of a well thought out series of tactics
to make a marketing plan more effective.
Since 2002, Jigsaw has developed a track record of producing
results for our clients, building our reputation as a full-service
advertising agency known for superior account service, high-quality
creative work and expertise in media buying, web design and
public relations. Our skill in initiating strategies enables
your business to maintain the satisfaction of existing clients,
as well as reach prospective new clients. With our experience
in creative concept development and implementation, we can develop
innovative messages that promote and publicize your business.
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Food Bank of Central Louisiana
Prior to working with Jigsaw, the Food Bank of Central Louisiana
was not doing any advertising. All of our organization's publicity
was through the distribution of press releases to the media.
Although the local media was very good about helping us promote
our agency and programs, we were never able to tell the entire
story about the Food Bank.
We hired Jigsaw to produce three 30 second public service announcements,
a promotional video, brochures, and a web site. With this mix
of promotional materials, we are better equipped to share our
mission with potential donors, volunteers and clients in our
community.
The staff at Jigsaw worked with us to make sure that our organization's
needs were meet. We believe that with the help of Jigsaw, we
have been able to share our mission of ending hunger in Central
Louisiana with the community.
Linda Hutson
Director of Development/Community Relations |
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